work process


First we make clear who you are as an entrepreneur, what you want to achieve with your company, and we discuss your needs and the objectives with the site (or your problems with the current website). We also dive into your marketing strategy and your ideal customer.

If you choose a Do It With You build, we build up your website together.

When you opt for a Do It For You package or an Only for You website, you receive a quote, based on what we have discussed.

branding & design

Before the build, we plan a branding and design session in which we also talk strategy. During the session we go over your written content and imagery.

Prior to the meeting you will receive homework – so we get the most out of the session.

Don’t fear endless, boring questionnaires! We use Pinterest, among other things, to start up the creative process.

the build

I design a first version of the homepage and ensure that your branding is implemented consistently.

After a feedback round, I will build out the other pages.

After a final feedback round I optimize the site for Google ( SEO ) and your visitors (responsive design and a fast loading time).

it’s a wrap!

When we both agree that the website can go live, I will hand off the ‘keys’ to your site.

I will show you how to adjust texts, images and video. And I am there for you when you need help, or if you want me to take care of the content updates.

When you want some additional things done on the site, such as email set-up or a blog, I can get it done for you quickly. I schedule you in on a specific date and arrange it for you.



Let’s discuss

your project

During our online session, I explain how I apply web strategy to achieve better results with your website.

Personal approach

I immediately felt a click with Layla. She thought along with me, has a personal approach and responds quickly.

During an online meeting we talked about my wishes for the website and we discussed some layouts that I like.

Layla created a design that fits my preferences and gave me tips. After some minor adjustments, we came to a result that I am very pleased with.

Working remotely with her really suited me. I work a lot at home and it saves time.

I heartily recommend Layla: she listens to your wishes, acts quickly, gives advice and implements everything in such a way that the end result is extremely satisfying.

Lucienne Hoogendam,
Portrait- en Dog photographer